• By accepting the official rules, you are also agreeing to receive marketing emails from or on behalf of Progressive.
• Please make sure to have no music playing in your video.
• Please do not show any logos in your video (e.g. on clothing, in the background, etc.).
• Please do not show any personal identification (e.g. license, street address, etc.).
• The entry cannot be longer than 50 seconds.
• The entry will be rejected if it has potentially offensive material.
• The entry cannot speak negatively about Progressive.
• The entry cannot be submitted on another person's behalf.
• Each entry must be an original publication by the entrant.

The Progressive Help Flo Contest Official Rules

No Purchase Necessary to Enter or Win.

Eligibility: The Progressive Help Flo Contest ("Contest") is open to legal residents of the 50 United States or the District of Columbia and who have reached the legal age of majority in their state of residence (and are at least 18) as of 1/25/10. Employees, officers, directors, and agents of Progressive ("Sponsor"), Arnold Worldwide, YouTube, LLC, Google, Project Support Team, Inc. ("P/S/T") and each of their respective parent companies, subsidiaries, affiliates, officers, directors, governors, owners, distributors, retailers, and advertising/promotion/PR agencies (collectively, "Released Parties"), and the immediate family members (spouse, parent, child, sibling and their respective spouses, regardless of where they reside) and those living in the same household of each, whether or not related, are not eligible to participate or win prizes. Void where restricted, taxed or prohibited by law. All applicable federal, state and local laws and regulations apply. By entering this Contest, entrants consent to receive future marketing-related emails from or on behalf of Sponsor. Entrants may unsubscribe after receipt of the first communication by following the instructions provided.

How to Participate: There are two (2) ways to participate: 1.) Online: a) Visit HelpFlo.com between 12:00:01AM Eastern Time ("ET") on 1/25/10 and 11:59:59PM ET on 3/21/10 ("Promotion Period") and upload a video responding to the following question in the most interesting way possible: Tell us why you would be great helping Flo at Progressive, and end the video with saying Now that's Progressive (collectively "contest topic") per instructions provided. As part of the entry process you will be asked to upload your video in one of the following ways: i) log on to your YouTube account through the HelpFlo.com page and upload your video to your YouTube account; or ii) Link to an existing video in your You Tube account by entering your video URL. You must have a You Tube account in order to submit your video online. If you are not an existing user of YouTube, you will be required to create a free user account. When you register for your YouTube account, you will be required to agree to the YouTube Terms of Use, and YouTube Privacy Policy. Video must be no longer than (50) seconds featuring entrant only and his/her original video content. Video file size cannot exceed 1GB and must comply with YouTube video requirements outlined at http://www.youtube.com/t/howto_makevideo; and b) Complete and submit the online registration form according to the instructions provided; or 2) On-Site: a) Attend a select Progressive sponsored event between 1/25/10 and 3/21/10 (For a list a participating events, visit HelpFlo.com) b) Visit the video Kiosk or Live Stage; c) Complete the registration form and record a video (using the equipment provided) of no more than fifty (50) seconds responding to the contest topic; and d) Click the "Submit" button. Videotaping will occur on a first come, first serve basis and Sponsor does not guarantee the opportunity to create an Entry (as defined below) at any event. For reference purposes only, videos recorded on-site will be sent to the entrants' email address within 72 hours after submission. See Judging Section below to make sure that your video submission complies with the video requirements set forth herein, and includes all elements on which submissions will be judged ("Entry"). Limit one (1) valid Entry per person and per valid e-mail address, regardless of method of Entry. In the case of multiple Entries from any person, email address, or YouTube account, only the first valid Entry received will be accepted and all subsequent Entries received from such person will be void.

Submission Guidelines: Entry must be entrant's original, personal creation, in English and cannot have been previously published, submitted for publication, screened, or publicly viewed. Modification of an existing work does not qualify as original. Entry cannot defame or invade publicity and/or intellectual property rights or the privacy of any person, living or deceased, or otherwise infringe upon any copyrighted works or a person's personal or proprietary rights. Entries generated by script, macro or other automated means or deemed by the judges to be immoral, obscene, profane or not in keeping with Sponsor's image or in violation of these Official Rules will be void. By submitting an Entry, entrant hereby warrants and represents that the Entry conforms to the Entry Requirements set forth herein, including the following:

• Entry cannot be sexually explicit or suggestive, violent or derogatory of any ethnic, racial, gender, sexual orientation, religious, professional or age group, profane or pornographic, contain nudity or any materially dangerous activity;
• Entry cannot promote alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message;
• Entry cannot be obscene or offensive, endorse any form of hate or hate group;
• Entry cannot defame, misrepresent or contain disparaging remarks about Sponsor or its products, or other people or entities or their products or services;
• Entry cannot contain trademarks, logos or trade dress owned by others (except for trademarks, logos or trade dress owned by Sponsor), or advertise or promote any brand or product of any kind (except for brands and products owned by Sponsor), without permission, or contain any personal identification, such as license plate numbers, personal names, email addresses or street addresses;
• Entry cannot contain copyrighted materials owned by others (including music, photographs, sculptures, paintings and other works of art or images published on or in websites, television, movies or other media) without permission;
• Entry cannot contain a 3rd party. Only one entrant can be featured in video;
• Entry cannot contain materials embodying the names, likenesses, photographs, or other indicia identifying any person, living or dead, without permission;
• Entry cannot communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate; and
• Entry cannot depict, and cannot itself, be in violation of any law.

If the Entry contains any material or elements that are not owned by the entrant, and/or which are subject to the rights of 3rd Parties, the entrant is responsible for obtaining, prior to submission of the Entry, any and all releases and consents necessary to permit the use and exhibition of the Entry by Sponsor in the manner set forth in these Official Rules. Sponsor reserves the right to request proof of these permissions in a form acceptable to Sponsor from any entrant at any time. Failure to provide such proof may, if requested, render Entry null and void. In the event of a dispute as to the identity of an entrant, entrant will be deemed the individual named on the YouTube account from which the Entry was submitted and such individual must meet all eligibility requirements set forth herein and otherwise comply with these Official Rules. In the event of non-compliance with any requirements specified herein, Entry will be void. Your submission of an Entry constitutes your representation of eligibility, consent to participate in Contest and consent for Sponsor to obtain, use, and transfer your name, address and other information for the purpose of Contest administration. Released Parties are not responsible for lost, incomplete, late, stolen, inaccurate, delayed, garbled or misdirected registrations, Entries or submissions; YouTube Entry view processing and/or tabulations; theft, destruction or unauthorized access to, or alteration of, Entries; failures or malfunctions of phones, phone lines or telephone systems; interrupted or unavailable network, server or other connections; any error, omission, interruption, defect or delay in any transmission or communication; human-processing error; traffic congestion on the Internet or any technical problem, including but not limited to any injury or damage to entrant's or any other person's computer related to or resulting from Contest participation; errors or omissions in these Official Rules, in any Contest-related advertisements or other materials, in the selection or announcement of winners or in awarding of prizes; or other problems or errors of any kind whether mechanical, human, electronic or otherwise. Sponsor reserves the right to void any and all Entries of an entrant who Sponsor believes has attempted to tamper with, influence, or impair the administration, security, fairness, judging or proper play of the Contest. Neither Sponsor, nor anyone acting on its behalf, will enter into communications with any entrant regarding the Contest other than to notify potential winners.

License: Entrants grant to Sponsor and its designees a perpetual, royalty-free, worldwide right and license to edit, adapt, modify, publish, exploit, make derivative works from, and use the Entries in any way and in any and all media (whether now known or hereafter developed) for trade, advertising, promotional, public relations and/or other purposes as Sponsor and/or its designees may determine without further permission from, or notification or compensation to entrant or any third parties.

Judging:
Semi-Finalist Determination: Based on the criteria listed below, a panel of qualified independent judges will select ten (10) potential Semi-Finalists on or about 4/5/10 from among all eligible Entries received. Judging will be supervised by P/S/T, an independent judging organization whose decisions will be final and binding in all matters relating to this Contest. Criteria: 1) Communication and marketing appeal of the Entry, including compelling delivery, expression, appeal, and overall engagement: 0-25 points; 2) Entrant's Camera Presence: 0-25 points; 3) Originality, including creativity, depiction, and uniqueness: 0-25 points; and 4) Relevance to Contest Topic and Progressive Brand: 0-25 points. The ten (10) entrants with the highest total scores based on above criteria will be declared Semi-Finalists (subject to verification of eligibility and compliance with the terms of these Official Rules). In the event of a tie, entrant from among those tied with the highest score in Communication and marketing appeal of the Entry (1-100) will be declared a potential Semi-Finalist. If a tie still exists from among remaining pool of tied entrants, entrant with highest score in Originality (1-100) and then in Relevance to Contest Topic (1-100), will be declared the potential Semi-Finalist. Sponsor reserves the right to select fewer than ten (10) Semi-Finalists if, in its sole discretion, it does not receive a sufficient number of eligible and qualified Entries.

Semi-Finalist Notification: Potential Semi-Finalists will be notified by P/S/T by overnight courier. If any potential Semi-Finalist cannot be contacted within one (1) business day, if his/her notification is returned as undeliverable or if such potential Semi-Finalist is not compliance with these Official Rules, that potential Semi-Finalist may be disqualified and, at Sponsor's sole discretion, a runner-up Semi-Finalist will be notified. Additionally, all ten (10) potential Semi-Finalists will be required to execute and return an Affidavit of Eligibility, Liability and (where legal) Publicity Release within two (2) days of date of issuance of notification. Noncompliance with the foregoing may result in disqualification and the notification of a runner-up Semi-Finalist, at Sponsor's discretion and time permitting.

Peer voting on the Semi-Finalists: Between 12:00:01AM ET on 4/5/10 and 11:59:59PM ET on 5/3/10 (the "Voting Period"), Semi-Finalist Entries will be posted on HelpFlo.com for public vote. Voting is open to legal residents of the 50 United States or the District of Columbia and who have reached the legal age of majority in their state of residence (and are at least 18) as of 4/5/10. Eligible individuals will be invited to register and vote for the Semi-Finalist whom they believe best exemplifies the Contest Topic by doing the following: 1) Visiting HelpFlo.com during the Voting Period; 2) Selecting the Entry that they believe best exemplifies the Contest Topic; and 3.) Clicking the "Vote" button. Limit one (1) vote per person or e-mail address per day. Additional votes received from any person or e-mail address in excess of the stated limitation will be void. Votes generated by script, macro or other automated means or with the intent to subvert or affect the integrity of the peer voting process may, at Sponsor's discretion, be void. Semi-Finalists are prohibited from obtaining votes by any fraudulent or inappropriate means, including, without limitation, offering prizes or other inducements to members of the public, as determined by Sponsor in its sole discretion. Peer voting will be responsible for up to 40% of the overall score that determines which Semi-Finalists become Finalists (as discussed further below).

Finalist Determination: Three (3) Finalists will be selected from the ten (10) Semi-Finalist Entries on or about 5/4/10. Semi-Finalist Entries will be judged based on the following to determine the three (3) Finalists: 1) Communication and marketing appeal of the Entry, including compelling delivery, expression, appeal, and overall engagement: 0-15 points; 2) Entrant's Camera Presence: 0-15 points; 3) Originality, including creativity, depiction, and uniqueness: 0-15 points; 4) Relevance to Contest Topic and Progressive Brand: 0-15 points; and 5) Peer Vote (defined above): 0-40 points. The Semi-Finalist Entries with the highest total scores will be declared the Finalists, subject to verification of eligibility and compliance with these Official Rules. In the event of a tie, the tiebreaker procedure outlined in the Semi-Finalist Determination section above will be followed to determine the potential Finalist(s). Sponsor reserves the right to select fewer than three (3) Finalists if, in its sole discretion, it does not receive a sufficient number of eligible and qualified Semi-Finalist Entries.

Finalist Notification: Potential Finalists will be notified by P/S/T by telephone and/or overnight courier and must be able to travel to Los Angeles, CA between 5/15/10 and 7/31/10. If Sponsor is unable to contact a potential Finalist within a three (3) business days of day of notification, if mailed notification is returned as undeliverable, or if a Finalist is not in compliance with these Official Rules, he/she may be disqualified and, at Sponsor's discretion and time permitting, a runner-up Finalist may be selected. Finalists' respective guests must be of legal age of majority in their state of residence (and at least 18) unless a legal ward or child of a Finalist. Each guest (or if a minor child or legal ward, Finalist) will be required to sign and return a Liability Release and (where legal) Publicity Release prior to the issuance of travel documents. Finalist(s) and their respective guests must agree that they will not contact, speak with or divulge any information regarding this Contest or any prize that they may win, or grant interviews to the media (including radio, television, newspapers or magazines or their related web sites) unless they are given express written permission to do so by Sponsor; if a Finalist or guest does not agree the respective Finalist may be disqualified and, at Sponsor's discretion and time permitting, a runner-up Finalist may be selected.

Grand Prize Winner Determination: The three (3) Finalists will be flown to Los Angeles, CA where they will have the opportunity to audition for a chance to appear in a Progressive advertisement (as determined by Sponsor). A panel of judges (designated by Sponsor) will be directed to vote for the Finalist who they believe best exemplifies the next Superstore Employee in their audition. The Finalist who receives the highest number of votes by the panel of judges will be declared the potential Grand Prize winner. In the event of a tie, such tied Finalists will be judged by a "tie-breaking" judge to determine the Finalist that best exemplifies the next Superstore Employee. Sponsor reserves the right not to select a Grand Prize winner, at its sole discretion, if there are not a sufficient number of eligible and qualified Finalists.

Sponsor will photograph, videotape, and otherwise record the audition (including his/her performance) for promotional and other purposes as designated by Sponsor (collectively, "Footage"). Audition Footage will be owned by Sponsor who has the right, along with its designees, to use, edit, adapt, post, stream, copy, exploit, and make derivative works from such Audition Footage and all elements embodied therein, including any names and likenesses embodied therein, in any and all media now known or hereafter devised throughout the world, in perpetuity, for advertising, promotional, trade and other purposes.

Grand Prize Winner Notification: Potential Grand Prize winner will be notified at the audition (as described above) and will be required to execute and return any other documents required by Sponsor and/or its designees within a time period specified by Sponsor. If such documents are not returned within the specified time period or potential Grand Prize winner is not in compliance with these Official Rules, the Grand Prize will be awarded to a runner-up, subject to verification of eligibility and compliance with these Official Rules.Sponsor reserves the right to conduct a background check of any and all records of the potential Grand Prize winner, including without limitation, civil and criminal court records and police reports. To the extent necessary under law, potential Grand Prize winner shall authorize this background check. Sponsor reserves the right (at its sole discretion) to disqualify the potential Grand Prize winner based on the background check or refusal to authorize the background check.

Finalist Prizes (3): Trip for Finalist and (1) guest to Los Angeles, CA and the opportunity to audition for a chance to appear in a Progressive advertisement (exact dates to be determined by Sponsor). Trip consists of: A) round trip coach air transportation from major U.S. airport nearest Finalist's residence to Los Angeles; B) up to six (6) nights standard double occupancy hotel accommodations (one (1) room); C) the opportunity to audition for the Grand Prize; D); the opportunity to meet Flo (subject to Flo's availability); and E) $500 spending money (winner only) (Approximate Retail Value ("ARV")=$4,500 each). Actual prize value will vary depending on Finalist's city of departure. Sponsor, in its sole discretion, reserves the right to provide ground transportation in place of air transportation if winner lives within a reasonable driving distance of Los Angeles, CA as determined by Sponsor, and to award no additional compensation or substitution for the difference in prize value. Finalist Prize trips must be taken on dates designated by Sponsor or prize will be forfeited in its entirety and, at Sponsor's discretion and time permitting, the prize will be awarded to a runner-up. Sponsor reserves the right to change dates of travel. Travel and hotel accommodation restrictions as well as other travel restrictions may apply. Each Finalist and his/her respective guest must travel together on the same itinerary, which must be booked through Sponsor's agency on a carrier of Sponsor's choice and is at Sponsor's sole discretion. All federal, state and local taxes, luggage fees, meals, ground transportation, gratuities, insurance and any other costs and expenses associated with the acceptance and use of the prize not specifically stated herein as being awarded are the sole responsibility of each Finalist. Each Finalist and his/her guest are responsible for obtaining any required travel documents prior to travel. Released Parties are not responsible for travel delays or cancellations.

Grand Prize (1): The chance to appear in a Progressive advertisement. Winning the Grand Prize does not guarantee that winner's advertisement will be publicized or otherwise used in any manner and the final decision will be at Sponsor's sole discretion. Sponsor reserves the right to require winner to execute an appearance contract in advance of any participation in services for any national advertisement. Winner must agree to be available to participate in such campaign as required by Sponsor.

The value of each prize will be reported as taxable compensation to the respective prize winners on Form 1099-MISC. All prize details are at Sponsor's sole discretion. Total ARV of all prizes: $13,500.

Representations, warranties, limit of liability and indemnification: Entrants warrant and represent that Sponsor and its designees shall have, without limitation, the royalty-free, perpetual right worldwide to edit, adapt, modify, publish, exploit and use the Entries in any way and in any and all media (whether now know or hereafter developed) for trade, advertising, promotional, public relations and/or other purposes as Sponsor and/or its designees may determine without further permission from, or notification or consideration to Entrant or any third parties. Each Entrant further agrees: (1) to abide by these Official Rules and the decisions of the Sponsor and judges which shall be final and binding; (2) that Sponsor and its designees shall have the right and permission to use (unless prohibited by law) entrant's name, voice, appearance, image, performance, Audition Footage, city and state of residence, photograph and/or likeness for advertising and/or promotional and/or public relations and/or trade and/or any other purpose in any and all media now or hereafter known throughout the world in perpetuity without further compensation, permission or notification to entrant or any third parties; (3) that the Released Parties shall have no liability to any person or entity arising out of or relating to the Contest, the Entries or by reason of acceptance, possession, use or misuse of a prize; (4) to defend, indemnify and hold harmless Released Parties from and against any liability, loss, injury or damage of any kind (including attorneys' fees) to any person or entity including, without limitation, personal injury, death or damage to personal or real property, due in whole or in part, directly or indirectly, by reason of Entrant's acceptance, possession, use or misuse of a prize or participation in the Contest, Sponsor's or its designees' use of the Entrant's Entries and any claim that such Entries infringe or violate the rights of any person or entity; and (5) that Released Parties are not responsible for any unauthorized use of Entries by third Parties.

Miscellaneous: No transfer, cash redemption, assignment, or substitution of prizes, or portion thereof is permitted, except by Sponsor who may substitute a prize, or portion thereof, with one of comparable or greater value, at its sole discretion. Finalists and Grand Prize winner are responsible for all federal, state and local taxes and any other costs and expenses associated with prize acceptance and use. Sponsor reserves the right, in its sole discretion, to modify, terminate or suspend the Contest for any reason, including should viruses, bugs, worms, any non-authorized intervention or other causes (including but not limited to threats of terrorist activity, inability to secure any prize component, labor strikes, and/or acts of God) corrupt or impair the administration, security, fairness, judging, or proper play of the Contest and, if the Contest is terminated, award prizes from among all non-suspect, eligible Entries received prior to suspect event requiring such termination using the judging procedure(s) specified above (as applicable).

Disputes/Choice of Law: Except where prohibited, each entrant agrees that: (i) all issues and questions concerning these Official Rules shall be governed by Ohio law without giving effect to any principles of conflicts of law of any jurisdiction; (ii) any and all disputes, claims and causes of action at law or in equity arising out of or relating to this Contest or any prize awarded shall be (A) resolved individually, without resort to any form of class action; and (B) filed only in the state or federal courts situated in Cuyahoga County, Ohio, and entrant hereby consents and submits to the personal jurisdiction of such courts for the purposes of litigating any such disputes, claims or causes of action; (iii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, but in no event attorneys' fees; and (iv) under no circumstances will any entrant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental, special, consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.

Contest Information Use & Disclosure:Contest Information will be used and disclosed by and among the Sponsor and its affiliated companies (collectively, "Progressive"), Arnold Worldwide (Progressive's advertising agency), Project Support Team, Inc. (the Contest administrator), and their service providers, as they deem necessary or desirable to administer, market and promote the Contest and Progressive's products and services, and as they determine may be required by law. These parties will not share Contest Information with other companies for their marketing purposes without your consent.

Finalists and Grand Prize Winner Names: For the Finalists and Grand Prize winner names, available after 6/15/10, send a hand-printed, self-addressed, stamped envelope to be received by 6/15/10 to: The Progressive Help Flo Contest Winners, P.O. Box 13106, Bridgeport, CT 06673-3106.

Sponsor: Progressive Marketing, 300 North Commons Blvd, Mayfield Village, OH 44143

Administrator: Project Support Team, Inc., 6 Berkshire Blvd, Bethel, CT 06801/www.projectsupport.com.